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2. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back.

3. Google Trends - Wikipedia

   en.wikipedia.org/wiki/Google_Trends

   Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box. The tracking device provided a more-indepth analysis of results.

4. SpyFu - Wikipedia

   en.wikipedia.org/wiki/SpyFu

   SpyFu was founded in April 2005. The online platform provides keywords that websites buy on Google Ads, [2] as well as keywords used for search engine results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.

5. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]

6. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

7. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.