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An example of this transmission of information is in fields of advertising, public announcements and speeches. Another way to look at dissemination is that of which it derives from the Latin roots, the scattering of seeds. These seeds are metaphors for voice or words: to spread voice, words, and opinion to an audience.
Another scholar, Robert Hauptman, has also written extensively about information ethics in the library field and founded the Journal of Information Ethics in 1992. [7] One of the first schools to introduce an Information Ethics course was the University of Pittsburgh in 1990. The course was a master's level course on the concept of Information ...
Broadcast engineering is the field of electrical engineering, and now to some extent computer engineering and information technology, which deals with radio and television broadcasting. Audio engineering and RF engineering are also essential parts of broadcast engineering, being their own subsets of electrical engineering.
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
The original copy of the (textual, visual, audio) information does not need to be replicated perfectly in order to display the characteristics of spreadability, rather the original can be manipulated or maintained in its original form and still be a product of this process. Simply, this concept refers to the capability of media being spread.
Mass media, as a system for spreading and relaying information and messages to the public, plays a role in amusing, entertaining and informing individuals with rules and values that situate them in social structure. [4] Therefore, propaganda creates conflicts among society's differing classes.
Internal diffusion is the spread of information and innovations within a network, flowing within a single adopting population – a given industry or geographical network. Internal diffusion dynamics require that innovative and early adopter firms introduce new ideas into a network, which are then picked up by the majority of firms and laggard ...
The tendency for humans to spread false information has to do with human behavior; according to research, humans are attracted to events and information that are surprising and new, and, as a result, cause high arousal in the brain. [46] [47] Besides, motivated reasoning was found to play a role in the spread of fake news. [48]