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Some achieved notability in another field before becoming copywriters, while others have combined copywriting with another career. Gabriella Ambrosio, novelist and academic who continued to work in advertising. Pinkie Barnes, table tennis champion who later became a copywriter. Gary Comer, founder of a mail-order clothing company.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriting – Writing text for the purpose of advertising or marketing; Copy editing – Improving the formatting, style, and accuracy of text; Hard copy – Paper or other physical form of information; Publishing – Production and distribution of media
Claude C. Hopkins was born in Hillsdale on April 24, 1866, received his education at Ludington and later attended a commercial school in Grand Rapids [1].. He worked for various advertising companies, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company.
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Max Atkinson, in his book on oratory entitled Our Masters' Voices, [19] gives examples of how public speakers use three-part phrases to generate what he calls 'claptraps', evoking audience applause. Martin Luther King Jr. , the civil rights activist and preacher, was known for his uses of tripling and the rule of three throughout his many ...