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Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Eric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way , a book on modern entrepreneurial management.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries published in 2011 which describes his proposed lean startup strategy for startup companies.
The book was included on end-of-year lists, including the New York Post ' s list of the 28 most unforgettable books of 2018, [12] NPR's Guide To 2018's Great Reads, [13] and The New York Times Book Review 's 100 Notable Books of 2018. [14] The book also won the 2018 Financial Times and McKinsey Business Book of the Year Award. [15] [16]
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
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Founders at Work: Stories of Startups' Early Days (2007) is a book written by Jessica Livingston composed of interviews she did with the founders of famous technology companies concerning what happened in their early years.