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  2. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay is a format of essay having five paragraphs: one introductory paragraph, three body paragraphs with support and development, and one concluding paragraph. Because of this structure, it is also known as a hamburger essay , one three one , or a three-tier essay .

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  5. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.

  6. Research statement - Wikipedia

    en.wikipedia.org/wiki/Research_statement

    A typical research statement follows a typical pattern in regard to layout, and often includes features of other research documents including an abstract, research background and goals. Often these reports are tailored towards specific audiences, and may be used to showcase job proficiency or underline particular areas of research within a program.

  7. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.

  8. Quantitative marketing research - Wikipedia

    en.wikipedia.org/.../Quantitative_marketing_research

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

  9. Research report - Wikipedia

    en.wikipedia.org/wiki/Research_report

    A research report is a publication that reports on the findings of a research project. [1]Research reports are produced by many sectors including industry, education, government and non-government organizations and may be disseminated internally, or made public (i.e. published) however they are not usually available from booksellers or through standard commercial publishing channels.