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The brothers named the character Jake and printed up 48 shirts bearing a smiling Jake and the words "Life is good." At a street fair in Cambridge, Massachusetts, the shirts sold out in less than an hour. The brothers began to sell T-shirts and hats featuring Jake in local stores. Sales grew quickly and they hit the $100 million sales mark by ...
Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Gildan Activewear Inc. (/ˈɡɪldən/) is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces, which are subsequently decorated by screen printing companies with designs and logos. The company also supplies branded and private label athletic, casual, and dress socks to ...
In the present day, industrial and service industry workwear typically comprises T-shirts or polo shirts that are cheap to replace, black or navy polyester and cotton blend pants, steel capped boots, and for cashiers at large department stores like Wal-Mart or Aldi, a colored waistcoat or tabard bearing the company logo. [25]
In 2003, Goody's Family Clothing purchased rights to the Duck Head clothing brand for $4.1 million and made it into a private label brand, sold exclusively at Goody's stores. Sales of Duck Head branded clothing totaled more than $97 million in 2004, the last year when Goody's was a publicly traded company required to disclose financial information.
In 2014, the company released a controversial ad with a topless model, and the words "Made in Bangladesh" across her chest, in an effort to draw attention to the company's fair labor practices. [49] In 2008, the company took out a series of political ads featuring the corporate logo that called current immigration laws an "apartheid system". [51]
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