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The company is a member of the Wakefern retailers' cooperative and does business as ShopRite and PriceRite. Inserra Supermarkets is headquartered in Mahwah, New Jersey, and operates approximately 23 stores. It is a family-owned business and is one of the 500 largest private companies in the United States. [1]
In 1989, ShopRite introduced the Price Plus Club Card, which eventually merged with the Check Cashing Card (for those that use it for that purpose as well); it is free of charge to acquire. Having a Price Plus Card enables shoppers to receive special weekly discounts, listed in circulars mailed with local newspapers.
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Price Rite is a chain of supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, and Rhode Island.Based in Keasbey, New Jersey, Price Rite is owned by New Jersey–based Wakefern Food Corporation, the cooperative behind ShopRite Supermarkets, Dearborn Market, and The Fresh Grocer.
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Pathmark was formed out of the Wakefern Food Corporation, parent company of ShopRite, Wakefern was both a wholesale operation and a retail operation; among its members was a subgroup, Supermarkets Operating Co., in Union, New Jersey, [4] formed in 1956 by Alex Aidekman, Herb Brody, and Milt Perlmutter. [5]