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The Justice brand outsold the much larger Walmart and Target stores in the girls' apparel category during the fourth quarter of 2011 and the first quarter of 2012. [ 9 ] On February 17, 2015, Ascena Retail Group, Inc. announced that the Brothers brand would be discontinued due to poor sales and recognition. [ 10 ]
Between December 2008 and June 2010, 26 of these stores closed and 560 others were re-branded as Justice. [citation needed] After being dormant for several years, the Limited Too IP and trademarks were acquired by Bluestar Alliance, LLC and revived as an online store with select clothing being sold at Amazon.com and other websites. [5]
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
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In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
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