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Eugène Schueller, founder of L'Oréal, invented modern synthetic hair dye in 1907 and he also invented sunscreen in 1936. [46] The first patent for a nail polish was granted in 1919. Its color was a very faint pink.
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
This formulation was so popular with other actors that Baudin began producing it commercially, and, as such, gave birth to the first theatrical makeup. [8] [9] This would be the standard for theatrical make-up until 1914 when makeup artist Max Factor created Flexible Greasepaint that was more reflective of the lighting on movie sets. [10]
Urban Decay shop at Mexico City International Airport. Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. [6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color.
In 1916, Max Factor began selling eye shadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938. In 1991, his company became a part of the Procter & Gamble family. [4]
Estée Lauder bought the company in 1995, retaining Brown as an employee of Bobbi Brown Cosmetics and Brown retained creative control of the makeup line. [22] [4] [5] [29] In 2011, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.
As make-up became more mainstream and women were increasingly active outside the home, compacts became more popular. British manufacturer Stratton began importing part-finished powder boxes from the US for assembly at its Birmingham plant in 1923 and by the 1930s it was creating them from scratch and producing half the compacts used by the UK ...