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Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
The beauty consumers liked to apply up to seven different colors of face powder including "white, yellow, flesh, rose, peony, green and purple" to match their skin tone. [34] In order to explore more potential consumers, Shiseido trained beauty advisers, who demonstrated and illustrated the uses of the cosmetics on the on-site demonstration ...
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
The 51-year-old Real Housewives of New York City alum took to Instagram on Wednesday, February 16, to clue her 2.4 million followers in to her foolproof 5-minute makeup routine. “I’ve been ...
Oshiroi was used as base makeup before foundation was adopted in Japan. However, once foundation became commonplace, some began to use it over foundation as a loose powder or as a pressed powder for touch-ups. In the past, the type of oshiroi used contained white lead, and would eventually give the wearer lead poisoning. [3]
Non-allergic makeup appeared when the bare face was in fashion as women became more interested in the chemical value of their makeup. [58] Modern developments in technology, such as the High-shear mixer facilitated the production of cosmetics which were more natural looking and had greater staying power in wear than their predecessors. [ 59 ]