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According to experts, communication policy science would be understood if the public just had access to the right scientific information. Coyle, in his article "Theory of Development Communication", articulates that people have options to change their ways of life through communication.
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Poole's multiple sequence model is a communication theory approach developed by Marshall Scott Poole in 1983. [1] The model focuses on decision making processes in groups, and rejects other widely held communication theories in favor of less linear decision making processes.
Daniel Lerner (1917–1980) [1] was an American scholar and writer known for his studies on modernization theory.Lerner's study of Balgat Turkey played a critical role in shaping American ideas about the use of mass media and US cultural products to promote economic and social development in post-colonial nations.
Robert T. Craig "Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory. [1] [2]Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how ...
Knapp's relational development model portrays relationship development as a ten step process, broken into two phases. Created by and named after communication scholar Mark L. Knapp , the model suggests that all of the steps should be done one at a time, in sequence, to make sure they are effective.
The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, [14] as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. [15] [16] [17] [18]