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Weak attitudes are more likely to be influenced by context, situational factors, and social pressures, thus leading to less consistent behavior. When attitudes are strong, they have a greater influence on behaviour; individuals are more motivated to behave in ways that align with their beliefs and feelings towards the attitude object, leading ...
Attitudes influence behavior at individual, interpersonal, and societal levels. [1]: 13–16 Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due ...
According to TRA, attitudes are one of the key determinants of behavioral intention and refer to the way people feel towards a particular behavior. [9] These attitudes are influenced by two factors: the strength of behavioral beliefs regarding the outcomes of the performed behavior (i.e. whether or not the outcome is probable) and the evaluation of the potential outcomes (i.e. whether or not ...
Researchers must infer attitudes from behavior. The behavior can be in response to arranged or naturally occurring stimuli. [5] [11] True attitudes are fundamental to self-identity and are complex, and thus can be difficult to change. One of the ways in which the SJT developers observed attitudes was through the "Own Categories Questionnaire".
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
Ambivalent attitudes that demonstrate weakness are accessed slower than strong attitudes and are thought to have less of an influence on behavior. This leads to a conflict called response competition; the process of slowing down responses because of the difficulty to choose between positive and negative beliefs and feelings.
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.