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Logo in 2013. Business Day is a national daily newspaper in South Africa, published weekdays (Monday to Friday) and also available as an e-paper.Based in Parktown, Johannesburg, it is edited by Alexander Parker and published by Arena Holdings, which is also the parent company of the Financial Mail magazine and Business Day TV (formerly known as Summit TV).
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property , use of its business model , brand, and rights to sell its branded products and services to a franchisee. [ 1 ]
Business Day may refer to: Business day, a period of the week; BusinessDay, a website of Fairfax Media (Australia, New Zealand) Business Day, a business/finance newspaper; Business Day (South Africa), a business/finance newspaper; BusinessWorld, a Filipino newspaper originally published as Business Day
South Africa is the southernmost country in Africa. It is the 25th-largest country in the world by land area, and with close to 60 million people, is the world's 24th-most populous nation. The World Bank classifies South Africa as an upper-middle-income economy, and a newly industrialised country. [1] [2] Its economy is the largest in Africa ...
For example, in the late 1990s the Australian telecommunication company Telstra was facing the fear of competition for the first time due to the facts that a new entrant called Optus was already threatening the company's operation. [2] The managers of Telstra knew that they have to act quickly and decided to implement a defensive strategy.
The Direct Marketing Association of South Africa (DMASA) is a Section 21 Company [1] and self-regulatory organization empowered by law to ensure that direct marketers adhere to a strict code of practice, and to protect the rights of consumers when buying from direct marketing organisations.