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In management, a strategy map is a diagram that documents the strategic goals being pursued by an organization or management team.It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s.
A Wardley map is a map for business strategy. [1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [2] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.
Tools such as the balanced scorecard and strategy maps help crystallize the strategy, by relating key measures of success and performance to the strategy. These tools measure financial , marketing , production , organizational development , and innovation measures to achieve a 'balanced' perspective. [ 64 ]
Balanced scorecards and strategy maps, which creates a systematic framework for measuring and controlling strategy. Responsive evaluation, which uses a constructivist evaluation approach to identify the outcomes of objectives, which then supports future strategic planning exercises.
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The Pentagon's New Map: War and Peace in the Twenty-First Century is a 2004 book by Thomas P.M. Barnett based around an earlier article he wrote for Esquire magazine. It outlines a new grand strategy for American foreign policy. It is an iteration of a PowerPoint presentation that Barnett has been making for years that is known simply as "The ...
A strategic linkage model: This is a version of the traditional strategy map that typically contains 12 to 24 strategic objectives segmented into two perspectives, activities and outcomes, analogous to the logical framework. Linkages indicate hypothesised causal relations between strategic objectives.
Strategy (from Greek στρατηγία stratēgia, "troop leadership; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2]