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Flora Food Group B.V. is a Dutch food company owning multiple brands of margarine, food spreads, and plant-based foods, including Flora and Blue Band.It states that it is the largest plant-based consumer packaged goods company in the world, operating in 95 countries.
It was reported in 2012 by Euromonitor International that while sales of butter and spreadable oil fell, margarine sales increased by 1.1 percent, but sales of I Can't Believe It's Not Butter fell by 3.9 percent. 7 percent of sales at Unilever consists of spreads, with a significant amount consisting of butter substitutes, the sales of which ...
Cross elasticity of demand of product B with respect to product A (η BA): = / / = > implies two goods are substitutes.Consumers purchase more B when the price of A increases. Example: the cross elasticity of demand of butter with respect to margarine is 0.81, so 1% increase in the price of margarine will increase the demand for butter by 0.81
The name Becel originates from the initials BCL (Blood Cholesterol-Lowering).When introduced, the makers of Becel claimed to achieve a blood cholesterol-lowering effect by modifying the triacylglycerol (TAG) profile of the fat used in the margarine under the idea that an increased level of polyunsaturated fatty acids (PUFA) reduces the blood cholesterol level.
Planta is a brand of margarine produced by Flora Food Group for Belgium, France, Malaysia, and Portugal. It is made from vegetable oil consisting of rapeseed , maize , and sunflower . [ 1 ]
Meadow Lea Margarine was founded by Oliver Triggs in early 1932, [3] [4] [5] when manufactured in Edgeware Road, Newtown, Sydney. [6] However its origins go back at least a year, when Triggs assisted a copha butter manufacturer in Melbourne (which was more affordable than pure butter during the Great Depression), while running a small grocery shop at 6 Elizabeth Street, north Richmond since ...
In the United States, for example, in 1930, the average person ate over 18 lb (8.2 kg) of butter a year and just over 2 lb (0.91 kg) of margarine. By the end of the 20th century, an average American ate around 5 lb (2.3 kg) of butter and nearly 8 lb (3.6 kg) of margarine. [67]
Flora is a brand of spread produced by Flora Food Group (except in southern Africa where it is produced by Siqalo Foods, a subsidiary of Remgro).The original manufacturer Unilever came up with the brand after being asked by medical professionals to develop a healthier alternative to traditional margarines, lard and butter.