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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA adapted its store location and services to the 'inner-city' format for expansion in China, unlike other countries where IKEA stores for economic and planning restriction reasons tends to be just outside city centres. In China, planning restrictions are less of an issue due to the lack of cars for much of its customer base.
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IKEA opened its first store in India with 37,000 m 2 (400,000 sq ft) in Hyderabad on 9 August 2018. [107] IKEA opened its second store in Navi Mumbai on 18 December 2020, [108] and its third outlet and first smaller format "city-store" in Worli, Mumbai on 9 December 2021. [109] IKEA plans to have 30 stores by 2028.
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After unwrapping it, bring out the Elf on the Shelf figure along with the book for a snuggle fest and reading time. 24. Choreograph a Routine for the Elf To Perform Your Favorite Christmas Song
Business and economy India's Supreme Court rejects a plea by Novartis to patent an updated version of its cancer drug, Glivec (Imatinib), amid concerns that a patent could threaten access to cheap generic versions of drugs in poorer countries. (BBC) (The Guardian) (The Washington Post) (The New York Times) Apple Inc. publishes a letter, signed by CEO Tim Cook, to Chinese customers, to address ...
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