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Consumer Reports' flagship website and magazine publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory and survey research center. CR accepts no advertising, pays for all the products it tests, and as a nonprofit organization has no shareholders.
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, the site had over 6.2 million user-submitted reviews for 202,000 stores. [citation needed]
Investor's Business Daily (IBD) is an American newspaper and website covering the stock market, international business, finance, and economics.Founded in 1984 by William O'Neil as a print newspaper, it is owned by News Corp and headquartered in Los Angeles, California.
Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939. [4] Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash. [5]
CEB, formerly Corporate Executive Board, now a part of Gartner, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Customer Service, Strategy, R&D, Procurement, Legal, and Compliance functions globally. [3]
For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later evolved into Global Media division and the AC Nielsen later evolved into Global Connect division.
Consumer complaints about marketing practices are also accepted at the thedma.org website. Criticism of the DMA includes that compliance is voluntary; that enforcement is limited; and that the requirement for consumers to opt out of direct marketing, rather than opting in, favours marketers by making direct marketing the default.