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The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...
A promotional model is a type of a spokesmodel, trade show model and convention model. These models carry out functions beyond representation of the company in a positive light. The main difference between a brand ambassador and a promotional model is in the way they represent the product/service.
A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by interacting in person with potential consumers. The vast majority of promotional models tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers.
Promotional representatives, also known as promo reps, are people who are hired to promote a brand, product, or service.They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising.
The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [1] Promotion is also one of the elements in the promotional mix or promotional plan.
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