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  2. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

  3. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]

  4. Costco - Wikipedia

    en.wikipedia.org/wiki/Costco

    Costco membership card from Iceland. Costco's earliest predecessor, Price Club, opened its first store on July 12, 1976, on Morena Boulevard in San Diego, California.It was founded three months earlier by Sol Price and his son, Robert, following a dispute with the new owners of FedMart, Price's previous membership-only discount store. [16]

  5. Coupon (finance) - Wikipedia

    en.wikipedia.org/wiki/Coupon_(finance)

    Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. [2] For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.

  6. Burger King advertising - Wikipedia

    en.wikipedia.org/wiki/Burger_King_advertising

    Burger King sold a set of 8-to-12-inch (20 to 30 cm) dolls featuring each member of the Simpsons family. Other Simpsons promotions included a British Kids Club toy in 1998, 2000 and 2001; a Halloween-themed Kid's Club toy in 2001 and 2002, a summertime special at Hungry Jack's in 2001 and The Simpsons Movie in 2007. [ 81 ]

  7. Cryptocurrency - Wikipedia

    en.wikipedia.org/wiki/Cryptocurrency

    For example, over one week in May 2022, bitcoin lost 20% of its value and Ethereum lost 26%, while Solana and Cardano lost 41% and 35% respectively. The falls were attributed to warnings about inflation. By comparison, in the same week, the Nasdaq tech stock index fell 7.6 per cent and the FTSE 100 was 3.6 per cent down.