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2. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

3. Act! LLC - Wikipedia

   en.wikipedia.org/wiki/Act!_LLC

   The name of the company was subsequently changed to Contact Software International and it was sold in 1993 to Symantec Corporation, who in 1999 then sold it to SalesLogix. The Sage Group purchased Interact Commerce (formerly SalesLogix) in 2001 [3] through Best Software, then its North American software division. Swiftpage acquired it in 2013.

4. HubSpot - Wikipedia

   en.wikipedia.org/wiki/HubSpot

   Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022. [77] [78] In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings. [79]

5. Aprimo - Wikipedia

   en.wikipedia.org/wiki/Aprimo

   Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

6. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

7. Bulk email software - Wikipedia

   en.wikipedia.org/wiki/Bulk_email_software

   Some bulk email software programs are self-hosted. The customer buys a license or develops his own program and then hosts the program. Generally the advantage of this type of program is the lack of ongoing monthly fees for the owner/developer of the program.