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Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [ 4 ] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car.
Plank said he chose the British spelling "armour" because he "thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR". [18] Plank initially ran the business from his grandmother's townhouse in Georgetown. [13] Under Armour's first shirt was the #0037, which Plank sold from his car. [19]
Under Armour's share price has plunged 87% since its 2015 record. This is a $6.71 stock now! The company's market cap stands at a paltry $2.90 billion, versus $42.3 billion for Lululemon and $138 ...
But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” ... By 2010, the business had crossed $1 billion in sales. Five years later, sales ...
"Buildings and apparel lines are numbered either 96 (for the year he founded Under Armour) or 37 (for the number of KP’s college football jersey)," I wrote then. "One corridor at headquarters is ...
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit [15] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed.
Frisk was brought in after Under Armour's two decades of North American growth dipped in 2017, particularly from competition via Nike and Adidas and from changing consumer buying patterns. [ 3 ] [ 13 ] He launched a multi-year restructuring plan to cut costs, reduce inventory levels, tighten operations, and stabilize business.
In under a year, AuctionWeb had sold over $7 million worth of goods, and in 1997, the company was renamed eBay. As of 2022, it had 1.7 billion product listings . Under Armour™, Inc.