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  2. Menu engineering - Wikipedia

    en.wikipedia.org/wiki/Menu_engineering

    Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [ 1 ] [ 2 ] [ 3 ] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.

  3. Menu cost - Wikipedia

    en.wikipedia.org/wiki/Menu_cost

    Menu costs are the costs incurred by the business when it changes the prices it offers customers. A typical example is a restaurant that has to reprint the new menu when it needs to change the prices of its in-store goods. So, menu costs are one factor that can contribute to nominal rigidity. Firms are faced with the decision to alter prices ...

  4. Value menu - Wikipedia

    en.wikipedia.org/wiki/Value_menu

    In 1988, Taco Bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills. [16] In 2010, Taco Bell introduced the $2 Meal Deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a Gordita supreme), a bag of Doritos, and a medium drink ...

  5. 7 Restaurant Chains That Are Reinventing Themselves in 2024 - AOL

    www.aol.com/7-restaurant-chains-reinventing...

    For other restaurants, this era of reinvention includes adopting new, bold strategies. Menu revamps, updates in pricing, and operational changes are just a few examples of how these chains plan to ...

  6. McDonald's kicks off 2025 with its McValue menu, sparking a ...

    www.aol.com/finance/mcdonalds-kicks-off-2025-mc...

    McDonald's is paving the way for more value competition in 2025 with its new McValue platform.Bernstein analyst Danilo Gargiulo called its first national value offering since 2018 a "continuation ...

  7. McDonald's to launch the McValue national menu as it looks ...

    www.aol.com/finance/mcdonalds-launch-mcvalue...

    The coveted Dollar Menu stuck around for a decade until it was rebranded to Dollar & More with price points of $1, $2, and $5. At the time of the switch, the Dollar Menu brought in 13% to 15% of ...

  8. Menu pricing - Wikipedia

    en.wikipedia.org/wiki/Menu_pricing

    Menu pricing may refer to: the pricing of menus; product versioning, a form of price differentiation This page was last edited on 29 December 2019, at 10:28 (UTC). ...

  9. Wendy’s says it won’t raise menu prices after several ...

    www.aol.com/wendy-announces-uber-style-surge...

    Wendy’s is addressing the recent news that it would be implementing surge-pricing, raising the price of menu items based on demand.. The fast food chain released an official statement on 27 ...