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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
GMMB was founded in 1983. [9] In 2002, Omnicom, the second-largest advertising agency in the world, [10] purchased GMMB [11] Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. [12]
Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
In 2021, Ruder Finn was ranked 30th on the Global Top 250 PR Agency Ranking. [28] In October 2023 Ruder Finn was named the PR Agency of the Year. This award was given at the Medical Marketing and Media Awards (MM+M), in New York. [29] [30] In the same month, Ruder Finn acquired Pandan Social, a Malaysian firm that was founded in 2018. [31]
Stagwell Inc., formerly The Stagwell Group, is a global marketing and communications group founded in 2015 by Mark Penn. [1] In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners. [2]
TikTok advertisers were in no rush to shift their marketing budgets after a U.S. appeals court upheld a law on Friday requiring a divestment or ban of the popular Chinese-owned short video app ...
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The agency that would become Ketchum was founded as Ketchum and MacLeod in Pittsburgh on May 22, 1923. [5] The agency's name was changed to Ketchum, MacLeod & Grove in 1924. It was led by brothers George and Carlton Ketchum, and Norman McLeod and Robert Grove, whom the brothers met at University of Pittsburgh in the 1910s. [6]