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Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best') 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke') 1970 – La chispa de la vida ('It's The Real Thing') 1976 – Coca-Cola da más vida ('Coke gives more life') 1982 – Coca-Cola es asi ('Coke is it') 1987 – Sensación de vivir ('You Can't Beat the Feeling ...
Coke Zero Facial Profiler; Coming Together; Country Sunshine; Diet Coke Break; H 2 NO; Hey Kid, Catch! I'd Like to Teach the World to Sing; The Lost Island of Alanna; MagiCan; Max Headroom; Move to the Beat; My Coke Rewards; MyCoke; Once Upon a Wheel; Open Happiness; Pepsi Invaders; The Polar Bears; Share a Coke
Though it's more of a song than a jingle, Coke's 1971 commercial is probably one of the most recognizable in the world. It's about unity and harmony, and people connected with the storytelling in ...
Coca eradication in Colombia. Coca eradication is a strategy promoted by the United States government starting in 1961 as part of its "war on drugs" to eliminate the cultivation of coca, a plant whose leaves are not only traditionally used by indigenous cultures but also, in modern society, in the manufacture of cocaine.
Alfred Ruf confessed to putting drugs in Coca-Cola to 'kill Lisa' When deputies interviewed a then-69-year-old Ruf at the sheriff's office in January 2022, he told them that he was sexually ...
Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming.”
In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history. [1]