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A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. [ 2 ] [ 3 ] The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may ...
With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms." [19] For example, a politician speaking to a Southern United States crowd might incorporate words such as "Y'all" and other colloquialisms to create a perception of belonging.
Advertising is a form of promotion that seeks to persuade a specific audience to purchase a good or service. One of the first types of marketing, it aims to influence its target market to either buy, sell, or carry out a particular action. [7]
Anheuser-Busch released a new advertisement on Friday imbued with patriotic imagery amid mounting backlash against its partnership with Dylan Mulvaney.
A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be ...
A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]