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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Examples of body measurements used for the sizing of clothes. Clothing sizes are the sizes with which garments sold off-the-shelf are labeled. Sizing systems vary based on the country and the type of garment, such as dresses, tops, skirts, and trousers. There are three approaches:
European Standard (EN 13402-1) pictogram example for a men's jacket, with chest as primary measurement, and height and waist as secondary measurements. The first part [ 2 ] of the standard defines the list of body dimensions to be used for designating clothing sizes, together with an anatomical explanations and measurement guidelines.
"Today in America, the sizing generally adheres relatively closely to a formula of 3 times the length of the foot in inches (the barleycorn length), less a constant (22 for men and 21 for women). In the UK, shoe sizes follow a similar method of computation, except that the constant is 23, and it is the same for men and women". [2]
The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8] In 2003, a study that measured over 1,000 pairs of women's pants found that pants from more expensive brands tended to be smaller than those from cheaper brands with the same nominal size. [9]
After graduating in 1980, he co-founded a menswear store, Fitzgerald's Men's Store, in Grand Rapids, Michigan. [8]Varvatos joined Polo Ralph Lauren in 1983. He then moved on to Calvin Klein in 1990 where he was appointed head of menswear design and oversaw the launch of the men's collection and the cK brand.
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