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Swap that t-shirt out for a Lacoste polo, and 90 percent of the time you're going to look better. You can go to the beach, walk in the park, and sit down to a nice meal without embarrassing your date.
Lacoste S.A. is a French luxury sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [5]
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...
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In 1933, after retiring from professional tennis, Lacoste teamed up with André Gillier, a friend who was a clothing merchandiser, to market that shirt in Europe and North America. [4] [5] [7] Together, they formed the company Chemise Lacoste, and began selling their shirts, which included the small embroidered crocodile logo on the left breast ...
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In 1929 René Lacoste, the French 7-time Grand Slam champion, decided that the stiff dress shirts and ties usually worn by tennis players were too cumbersome and uncomfortable for the tennis court. Instead, he designed a loosely-knit piqué cotton shirt with an unstarched, flat protruding collar and a longer shirt-tail in back than in front.
Le Tigre is an American brand of apparel designed to rival Lacoste in styling. First offered in 1977, Le Tigre polos sported a leaping tiger in lieu of Lacoste's signature crocodile and Retro Fox's leaping fox. The brand made a comeback in 2003, after being out of production through the 1990s.