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According to perceptual symbol systems theory, bottom-up patterns of activation within sensory-motor areas become associated during perception, and thus become perceptually-based symbols. Barsalou suggests that attentional mechanisms then bind these diverse perceptual components into stable networks of associations, termed simulators, which are ...
Basic research on processing fluency has been applied to marketing, [29] to business names, and to finance. For example, psychologists have determined that, during the week following their IPO, stocks perform better when their names are fluent/easy to pronounce and when their ticker symbols are pronounceable (e.g., KAG) vs. unpronounceable (e.g., KGH).
In psychology and cognitive neuroscience, pattern recognition is a cognitive process that matches information from a stimulus with information retrieved from memory. [1]Pattern recognition occurs when information from the environment is received and entered into short-term memory, causing automatic activation of a specific content of long-term memory.
Common coding theory is a cognitive psychology theory describing how perceptual representations (e.g. of things we can see and hear) and motor representations (e.g. of hand actions) are linked. The theory claims that there is a shared representation (a common code) for both perception and action.
Perceptual learning is a more in-depth relationship between experience and perception. Different perceptions of the same sensory input may arise in individuals with different experiences or training. This leads to important issues about the ontology of sensory experience, the relationship between cognition and perception. An example of this is ...
An example of the Benton Visual Retention Test. The target stimulus is presented at the top, after a delay participants are asked to recall the correct target stimulus from the list of design cards. The Benton Visual Retention Test is an assessment of visual perception, and visual memory abilities. [8]
This field of study has its historical roots in numerous disciplines including machine learning, experimental psychology and Bayesian statistics.As early as the 1860s, with the work of Hermann Helmholtz in experimental psychology, the brain's ability to extract perceptual information from sensory data was modeled in terms of probabilistic estimation.
The information stored in SM is modality specific. This means, for example, that echoic memory is for the exclusive storage of auditory information, and haptic memory is for the exclusive storage of tactile information. Each SM store represents an immense amount of detail resulting in very high resolution of information.