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2. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

3. Elf Yourself - Wikipedia

   en.wikipedia.org/wiki/Elf_Yourself

   2007, won Retail Advertising and Marketing Association RACies Award for 'Interactive Online Campaign' [16] 2008, won three Ad:Tech Awards: 'Best Word of Mouth Marketing Campaign', 'Best User Defined Experience', and 'Best of Show'.

4. Microsoft Office 2007 - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Office_2007

   Office 2007 introduced a new graphical user interface called the Fluent User Interface, which uses ribbons and an Office menu instead of menu bars and toolbars. [9] Office 2007 also introduced Office Open XML file formats as the default file formats in Excel, PowerPoint, and Word. The new formats are intended to facilitate the sharing of ...

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

6. Apple Inc. advertising - Wikipedia

   en.wikipedia.org/wiki/Apple_Inc._advertising

   The two characters from the ads who personify a Windows PC (left, John Hodgman) and a Mac PC (Justin Long) In 2006, Apple released a series of twenty-four "I'm a Mac, I'm a PC" advertisements as part of their "Get a Mac" campaign. The campaign officially ended in 2010 due to the introduction of the iPad. [citation needed]

7. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.