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In France, the major potato crisp brand Intersnack (France) commercializes a range of flavoured potato chip based snacks with the name "Monster Munch". The range of flavours includes ready salted, ham & cheese, barbecue, ketchup, pizza and cream cheese. The monsters are smaller in size than UK Monster Munch, much thinner with a smiling ghost shape.
In 1997, Walkers became the brand name of Quavers and Monster Munch snacks. In January 1999, Walkers launched Max, a brand with a range of crisps and then a new-look Quavers in March 1999. In April 2000, another of the Max flavours called Red Hot Max was launched and then Naked Max in June 2000.
Aimed at children, Monster Munch were launched by Smiths in Britain in 1977. Originally called "The Prime Monster" (a play on The Prime Minister, and as part of a wider campaign), they were renamed "Monster Munch" in 1978. [14] In 1978, Smith's was sold by its parent company, General Mills to the British biscuit giant Associated Biscuits. [15]
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
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The World Cup of Crisps is a Twitter survey created and organised by British television host Richard Osman, to determine the United Kingdom's favourite brand and flavour of crisps. [ 1 ] [ 2 ] The competition takes place every four years, with the inaugural competition running during February and March 2012.