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Catfishing is when a person uses false information and images to create a fake identity online with the intention to trick, harass, or scam another person. It often happens on social media or ...
Catfish scam artists usually use pictures in their social media profile that they say are of them but are not. Often, they represent themselves as conventionally attractive, young people.
Reverse image search suspected scammer’s photo to see if it is widely used stock imagery or linked to another name or social media profile Never send money to someone you have not met in person
Catfishing is often employed on dating websites, social media, and email [16] by perpetrators to disassociate from their real-life identities and shield themselves from moral obligations or responsibilities. Motivations for catfishing are typically malevolent and may include sexual, financial, or social gain. [17]
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
According to Kelly Quinn, “the use of social media has become ubiquitous, with 73% of all U.S. adults using social network sites today and significantly higher levels of use among young adults and females." Social media sites have grown in popularity over the past decade, and they only continue to grow.
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