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Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
The Schule für Gestaltung Basel (Basel School of Design), located at the Allgemeine Gewerbeschule in Basel Switzerland, and its students have influenced the international graphic design community since it opened in 1968. Its tradition is shaped by graphic design pioneers Armin Hofmann, Emil Ruder, and Wolfgang Weingart. The name of the school ...
University of Minnesota College of Design is located on both the Saint Paul and Minneapolis campuses of the University of Minnesota-Twin Cities.The College of Design includes the full range of design disciplines and is home to eight undergraduate majors in the fields of architecture, apparel design, graphic design, interior design, landscape architecture, product design, and retail merchandising.
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.