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  2. Neo-Aristotelianism (literature) - Wikipedia

    en.wikipedia.org/wiki/Neo-Aristotelianism...

    Unlike rhetorical criticism, which concentrates on the study of speeches and the immediate effect of rhetoric on an audience, [8] Neo-Aristotelianism "led to the study of a single speaker because the sheer number of topics to cover relating to the rhetor and the speech made dealing with more than a single speaker virtually impossible. Thus ...

  3. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  4. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Onomatopoeia – words that imitate the sounds, objects, or actions they refer to, for example "buzz", "hullabaloo", "bling". Opening statement – first part of discourse; should gain audiences' attention. Orator – a public speaker, especially one who is eloquent or skilled. Oxymoron – opposed or markedly contradictory terms joined for ...

  5. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    When the speaker is talking, they alter their rhetorical stance and use various techniques for different audiences based on the particular situation. [16] There are also several ways in which a speaker or writer can make their audience feel a connection or relation to them. Speakers use anchorage and relay to appeal to their audience.

  6. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    The topics were thus a heuristic or inventional tool designed to help speakers categorize and thus better retain and apply frequently used types of argument. For example, since we often see effects as "like" their causes, one way to invent an argument (about a future effect) is by discussing the cause (which it will be "like").

  8. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The effects of credibility rely on the aspects of the speaker to be of "high trustworthiness" or "low trustworthiness". Prominent, credible speakers can drastically persuade more people than others who are not credible. Credible speakers also have a sense of reputation where what they say matters to whom they are speaking to.

  9. Public speaking - Wikipedia

    en.wikipedia.org/wiki/Public_speaking

    In Chinese rhetoric, the speaker does not focus on individual credibility, like Western rhetoric. Instead, the speaker focuses on collectivism [20] by sharing personal experiences and establishing a connection between the speaker's concern and the audience's interest. [20] Chinese rhetoric analyzes public speakers based on three standards: [20]