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In The Theory of Cognitive Dissonance: A Current Perspective [101] (Aronson, Berkowitz, 1969), Elliot Aronson linked cognitive dissonance to the self-concept: That mental stress arises when the conflicts among cognitions threatens the person's positive self-image. This reinterpretation of the original Festinger and Carlsmith study, using the ...
Cognitive dissonance is powerful when it relates to competition and self-concept. The most famous example of how cognitive dissonance can be used for persuasion comes from Festinger and Carlsmith's 1959 experiment in which participants were asked to complete a very dull task for an hour.
According to Cohen, [13] dissonance theory can provide not only an explanation, but also a prediction of both the intended and the unintended influence of persuasion communication on attitudinal change. According to Saul McLeod, Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors.
When developing his Cognitive Dissonance Theory, Festinger concluded: “There are two major sources of cognition, namely, own experience and communication from others.” [22] (p. 382). Festinger asserted that individuals understand that different inputs are not necessarily psychologically consistent with one another.
Cognitive dissonance – was originally based on the concept of cognitive consistency, but is now more related to self-concept theory. When people do something that violates their view of themselves, this causes an uncomfortable state of dissonance that motivates a change in either attitudes or behaviour (Festinger, 1957).
Cognitive dissonance, a theory originally developed by Festinger (1957), is the idea that people experience a sense of guilt or uneasiness when two linked cognitions are inconsistent, such as when there are two conflicting attitudes about a topic, or inconsistencies between one's attitude and behavior on a certain topic.
The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2 ] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Elliot Aronson (born January 9, 1932) is an American psychologist who has carried out experiments on the theory of cognitive dissonance and invented the Jigsaw Classroom, a cooperative teaching technique that facilitates learning while reducing interethnic hostility and prejudice.