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Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with 50% leading: Typography is the art and technique of setting written subject matter in type using a combination of ...
In English writing, quotation marks or inverted commas, also known informally as quotes, talking marks, [1] [2] speech marks, [3] quote marks, quotemarks or speechmarks, are punctuation marks placed on either side of a word or phrase in order to identify it as a quotation, direct speech or a literal title or name.
Typographical syntax, also known as orthotypography, is the aspect of typography that defines the meaning and rightful usage of typographic signs, notably punctuation marks, and elements of layout such as flush margins and indentation.
Its use has only waned somewhat since the early 20th century through the advocacy of the typographer Jan Tschichold's book Asymmetric Typography and the freer typographic treatment of the Bauhaus, Dada, and Russian constructivist movements. Not all "flush left" settings in traditional typography were identical.
In normal text and headings, use and instead of the ampersand (&): January 1 and 2, not January 1 & 2. But retain an ampersand when it is a legitimate part of the style of a proper noun, the title of a work, or a trademark, such as in Up & Down or AT&T. Elsewhere, ampersands may be used with consistency and discretion where space is extremely ...
Sentence spacing concerns how spaces are inserted between sentences in typeset text and is a matter of typographical convention. [1] Since the introduction of movable-type printing in Europe, various sentence spacing conventions have been used in languages with a Latin alphabet. [2]
The vertical distance of the base lines of consecutive lines in a paragraph is also known as line height or leading, although the latter can also refer to the baseline distance minus the font size. Northern Brahmic scripts have a characteristic hanging baseline; the letters are aligned to the top of the writing line, marked by an overbar , with ...
The 2008 edition of the Web Style Guide does not discuss spacing after the terminal punctuation of a sentence, although it provides a chapter on typography. In this section, the authors assert "the basic rules of typography are much the same for both web pages and conventional print documents."