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The name "Cîroc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where Mauzac grapes are grown (the 'î' in the Cîroc logo is the i-circumflex letter used in the French language.) [5] [6]
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
Keep reading for a closer look inside Diddy’s dwindling empire: Ciroc and DeLeón Partnerships. A major branch of Diddy’s businesses was his partnership with liquor company Diageo, through ...
At the time, the agreement included a 50/50 split with the company, but now Diageo owns 100% of Ciroc and DeLeón. It’s estimated that Diddy made about $60 million annually from the deal ...
Combs’ relationship with Diageo dates to 2007, when the London-based company — which owns more than 200 brands, including Guinness beer and Tanqueray gin — approached Combs about Ciroc.
Sean "Diddy" Combs poses with a bottle of Ciroc vodka in 2007. - Shannon Stapleton/Reuters ... which Diageo now solely owns.” His Bad Boy Entertainment label is still operating.
Sean "Diddy" Combs (C) holds a bottle of Ciroc Vodka made by Diageo 24 October 2007 after announcing an alliance with the vodka brand in New York. ... he uses them for his own purpose, and he does ...
Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 nine-liter cases of Ciroc in 2007. ... however, does offer Diageo the opportunity to develop its own brand ...