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In 1980 he and John Paul DeJoria founded John Paul Mitchell Systems, selling hair care products via hair salons under the Paul Mitchell brand name, marketed as professional quality products for home use. The company thrived and later expanded into hairdressing schools. In 1985, Mitchell established an awapuhi farm on the Big Island of Hawaii.
John Paul Mitchell Systems (JPMS) is an American manufacturer of hair care products and styling tools through several brands including Paul Mitchell, Tea Tree, Neuro, Pro Tools, Awapuhi Wild Ginger, MITCH, MVRCK, and Professional Hair Color.
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Paul Mitchell (hairdresser) (1936–1989), Scottish hairstylist and cofounder of John Paul Mitchell Systems The products of John Paul Mitchell Systems , are also often labelled "Paul Mitchell" Paul Mitchell (politician) (1956–2021), American politician
Common names include: awapuhi (from Hawaiian: ʻawapuhi spelled with an ʻokina, doublet of ʻawa), [5] bitter ginger, [6] shampoo ginger, lempoyang (from Malay) and pinecone ginger. [ 7 ] The rhizomes of Z. zerumbet are used as food flavoring and appetizers in various cuisines, and the rhizome extracts have been used in herbal medicine .
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