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A spinoff iteration of the festival was held in Durban, South Africa in 2016. In 2013, Solomon Group became the producer of Essence Festival, [8] and MSNBC broadcast the event live. [1] [9] MSNBC returned for the 2014 festival. [10] Much of the 2017 film Girls Trip was filmed on location during the 2016 festival, casting over 5,000 extras. [11]
Essence started the festival as a way to celebrate 25 years of the magazine's history. “The locals are being incorporated in a manner that we can see and touch and feel and smell.
[18] [19] Four days later, it was announced she would headline the Essence Music Festival in New Orleans on July 7, 2024. [20] [21] An additional date at London's O2 Arena was added in June 2024. [22] On September 17, 2024, following the death of Tito Jackson two days prior, the September 21 concert at Kyalami Grand Prix Circuit was cancelled. [23]
Mayor LaToya Cantrell thanked Essence for the longstanding partnership, which has had a more than $300 million economic impact on the city and state and given the New Orleans global recognition.
Wanga said New Orleans is the true “headliner” for the festival, which offers free daily workshops in the convention center and ticketed nightly concerts with big-name artists at the Superdome. The event’s contract with the city runs through 2026, with no plans to end the relationship with the magazine, Wanga and Cantrell said.
Essence, the lifestyle magazine that hosts the festival, agreed, writing on its Twitter account, "Everyone please rise for the only National Anthem we will be recognizing from this day forward ...