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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada.
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Canadienne cattle – the only breed of dairy cattle developed in Canada; Cymric cat – The Cymric is a muscular, compact, medium-to-large cat that weighs between 3.2 to 5.9 kg (7 to 13 lb), and Canada claims to have developed the long-haired variant; Canadian Arcott – a breed of domestic sheep native to Canada
The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It has 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra were approximated at US $120 million ( $11,788,841 in today's [when?] money). [51]
The design was later popularized by the introduction of a push-up Wonderbra in the 1960s. [14] Quarter-cup: See Shelf bra below. Racerback: Designed with shoulder straps that form a "V" or "T" pattern between the shoulder blades. Suitable for outerwear like tank tops that would expose traditional over-the-shoulder straps.
The Canada-based lingerie fashion label wanted the ad campaign to motivate women to see the Wonderbra "as a cosmetic and as a beauty enhancer rather than a functional garment". The billboard was voted in 2011 as the most iconic outdoor ad during the past five decades by the Outdoor Media Centre. [10]