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The "Mark of Excellence" was the subject of the first case considered by the National Advertising Review Board, in 1972. [2] The NARB ruled that the mark was not being used in a manner that constituted false advertising, but warned that, given GM's record of product recalls, the slogan could be seen as deceptive if it became a primary theme of ...
The Mark of Excellence is the original name of the logo of the General Motors Corporation. General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States.
General Motors Company ... GM began adding its "Mark of Excellence" emblem on all new vehicles produced and sold in North America in mid-2005. However, after the ...
The history of General Motors (GM), ... The Mark of Excellence, which GM used variations of as its logo between 1964 and 2021. By 1958, ...
The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August 2009. [71] The company moved from a 'corporate-endorsed, hybrid-brand' architecture structure (where GM underpinned every brand) to a 'multiple-brand, corporate-invisible' brand architecture structure. [72]
General Motors Company (NYSE:GM) shares are trading lower in the premarket session on Tuesday. The automotive behemoth reported adjusted earnings per share of $1.92 in the fourth quarter, beating ...