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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
Stirrup stretch pants were a mainstay of ski wear for both men and women during most of the 1960s and part of the 1970s. In the 1960s this style was used for women's and girls' stirrup pants. They were popular for several years as shown in clothing catalogs of the day, such as J.C.Penney, Sears, and Montgomery Ward.
John Robert Stillman (July 11, 1946 – April 7, 2009), billed professionally as Jack Wrangler, was an American gay pornographic film actor, theatrical producer, director, and writer. He performed in both gay and straight films.
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