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The North American and later European campaign featured extensive television and radio and magazine ads, including photos with tiger tails supposedly emerging from car gas tanks, in England there were faux tiger tails with pink ribbons to tie round underneath the cap of the petrol tank so as to look as if there was a tiger in the tank: these ...
Frederick Durham Sulcer (August 28, 1926 – January 18, 2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in Your Tank advertising theme for Esso gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients. [3] [4] [5] [6]
One day in 1951 the secretary at McCann Erickson advertising agency asked Berry if he could draw a tiger for the Esso oil company account. "Yes, put a tiger in your tank," Berry retorted. For the next 10 years he continued to draw tigers for the campaign, but he made only a flat fee of £25 for the famous slogan, a story he much enjoyed telling.
Then, Owens saw an Esso gas station sign with the company's slogan at the time, "Put a tiger in your tank" ... and got an idea. [ 2 ] Released in December 1964 (just weeks after he had recorded it), "I've Got a Tiger By the Tail" was Owens' and the Buckaroos sixth No. 1 hit on the Billboard magazine Hot Country Singles chart in February 1965.
Despite Humble's attempts to tie Enco and Esso brands together as a nationwide gasoline marketer during the 1960s, the company was not wholly successful at competing with truly national brands such as Texaco which was then the only oil company selling its gasoline under the same brand name in all 50 states, and Shell, as Humble's strongest markets remained the Esso territory in the eastern U.S ...
Tiger tail cannot be fashioned into a knot in order to end a sequence of beads as other kinds of thread can, [5] therefore crimp beads are often used for this purpose instead. [6] Crimp beads are also used as spacers between other beads strung on tiger tail. [7] Among the types of wire used for bead stringing, tiger tail is the most common. [8]
Presenting a de Havilland Tiger Moth as the eponymous Thunderbird 6, the script alluded to advertising for Esso: during the Skyship One rescue, a line of dialogue from Virgil Tracy playfully adapts the oil company's slogan "Put a Tiger in Your Tank" to refer to the "Tiger" in Thunderbird 2 ' s pod.
Paws. is the only studio album by the British indie band Pull Tiger Tail.The album was completed in February 2007 but management difficulties and trouble with B-Unique, the band's record label at the time, meant that it remained legally in the hands of the label even after the band was no longer signed to them.