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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Top image: The backs of an iPhone 6, an iPhone 7, an iPhone 8, and an iPhone SE (3rd generation). Bottom image : The backs of an iPhone 15 Pro , iPhone 15 Pro Max, iPhone 15 Plus, and iPhone 15 . The iPhone , developed by Apple Inc. , is a line of smartphones that combine a mobile phone , digital camera , personal computer , and music player ...
The iOS mobile operating system developed by Apple has had a wide range of bugs and security issues discovered throughout its lifespan, including security exploits discovered in most versions of the operating system related to the practice of jailbreaking (to remove Apple's software restrictions), bypassing the user's lock screen (known as lock screen bypasses), issues relating to battery ...
Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry.
Since then, Apple has annually released new iPhone models and iOS versions; the most recent models being the iPhone 16 and 16 Plus, and the higher-end iPhone 16 Pro and 16 Pro Max. As of January 1, 2024, more than 2.3 billion iPhones have been sold, making Apple the largest vendor of mobile phones in 2023 .
From 2011 to 2012, Apple released the iPhone 4s [133] and iPhone 5, [134] which featured improved cameras, an intelligent software assistant named Siri, and cloud-synced data with iCloud; the third-and fourth-generation iPads, which featured Retina displays; [135] [136] and the iPad Mini, which featured a 7.9-inch screen in contrast to the iPad ...
The iPhone 14 Pro ditched the notch containing the sensors for a "dynamic island", which allows for space between the top edge of the screen and the sensors for Face ID. 2022 saw Apple announce the first Macs with Apple's M2 chip and a new sub-series of Apple Watch with increased performance for outdoor activities named Apple Watch Ultra.
Apple Garamond was used in most of Apple's marketing. Since the introduction of the first Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond. [citation needed] It was a variation of the classic Garamond typeface, both narrower and having a taller x-height. Specifically, ITC Garamond (created by Tony Stan in 1977) was ...