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The company, founded in April 2007 [1] is an online service for classroom response and audience response systems. Poll Everywhere's product allows audiences and classrooms in over 100 countries [2] to use mobile phones, thereby "plotting the obsolescence" [3] of proprietary hardware response devices otherwise known as clickers.
Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.
A test screening, or test audience, is a preview screening of a film or television series before its general release to gauge audience reaction. Preview audiences are selected from a cross-section of the population and are usually asked to complete a questionnaire or provide feedback in some form.
Audience Screening incorporates a number of different technologies including behavioral targeting and the more advanced Conversion optimization platforms. Audience Screening allows the advertiser to identify the audience represented from an impression on a network or a portal and determine if that audience member is more or less likely to act in response to an advertisement than the general ...
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