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Trademark law protects a company's goodwill, and helps consumers easily identify the source of the things they purchase. In principle, trademark law, by preventing others from copying a source-identifying mark, reduces the customer's costs of shopping and making purchasing decisions, for it quickly and easily assures a potential customer that this
Cost approach: The cost approach is based on the economic principle of substitution. This principle states that an investor will pay no more for an asset than the cost to obtain, by purchasing or constructing, a substitute asset of equal utility. There are several cost approach valuation methods, the most common being the historical cost ...
As of October 2014 registering a single trademark can cost between $95 and $150 for one year. Three year and five year registrations are also available at reduced cost, as are bulk discounts. In general registering a single mark for one year will always be the most expensive option, while registering multiple marks for longer periods will incur ...
It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with a company or product. [9] [35] A trademark, by contrast, offers legal protection for a brand with enforceable rights over the brand's identity and distinguishing elements. [35]
The cost to the licensor in developing a technology, the cost of building the value of a trademark or the normal market risks of the licensee in the choice of product, and concomitant capital costs, are not generally part of the compromise equation, significant as these factors may be to each of the negotiating parties.
In 2020, trademark applications marked the sharpest declines and inclines in American history. During the spring, COVID-19 lockdowns led to reduced filings, which then increased in July 2020 to exceed the previous year. August 2020 was subsequently the highest month of trademark filings in the history of the U.S. Patent and Trademark Office. [92]
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