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This product line also includes the Sensor Excel, [102] the Sensor 3, and the Sensor 3 Cool. [103] [104] Blue II is a line of disposable razors, rebranding the old brand Good News!. In Latin America, it was marketed as the Prestobarba. Another product in the line is the Blue 3, a line of three-blade disposable razors, cheaper than Sensor 3.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
[2] [3] Safety razors were popularized in the 1900s by King Camp Gillette's invention, the double-edge safety razor. While other safety razors of the time used blades that required stropping before use and after a time had to be honed by a cutler, Gillette's razor used a disposable blade with two sharpened edges.
Wilkinson Sword Xtreme3: A three-blade men's shaving razor. Now also sold in the US as Wilkinson Sword Tech 3. Wilkinson Sword XTreme3 Disposable: A disposable version of the Xtreme3, introduced in 1999. Wilkinson Sword Tech 3 Sensitive: A US-only three-blade disposable razor marketed for users with sensitive skin.
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette , with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette . [ 1 ]
Dollar Shave Club, Inc. [2] is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. [3] It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. [4] [5]