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Another product in the line is the Blue 3, a line of three-blade disposable razors, cheaper than Sensor 3. Mach3 – the first three-blade razor, introduced in 1998, [105] which Gillette claims reduces irritation and requires fewer strokes.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
Gillette Disposable Razors. At Big Lots, the Gillette Sensor5 5-Blade Disposable Razors, available in a two-pack, is priced at $9.99. Walgreens sells this same product for $14.99.
Sensitive Single Blade Shavers Sensitive (3 packs of 12) These disposable razors have exceeded my expectations. With a single-blade design, they don’t irritate sensitive skin and offer a simple ...
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