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This product line also includes the Sensor Excel, [102] the Sensor 3, and the Sensor 3 Cool. [103] [104] Blue II is a line of disposable razors, rebranding the old brand Good News!. In Latin America, it was marketed as the Prestobarba. Another product in the line is the Blue 3, a line of three-blade disposable razors, cheaper than Sensor 3.
In 1974, Bic introduced the disposable razor. Instead of being a razor with a disposable blade, the entire razor was manufactured to be disposable. Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Dollar Shave Club, Inc. [2] is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. [3] It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. [4] [5]
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
Harry's razor blades are manufactured at Feintechnik GmbH Eisfeld in Eisfeld, Germany. [9] Feintechnik was founded in 1920, [29] and was later nationalised in 1948 as VEB Feintechnik Eisfeld, [30] [31] which later privatized by German government agency Treuhand in 1990. [31] Feintechnik was acquired by Harry's in January 2014 for $100 million.
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