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William Golden (March 31, 1911 – October 23, 1959) was an American graphic designer.He is best known as the designer of the CBS logo. He started in the CBS Radio promotion department (before broadcast television existed) and culminating in his tenure as creative director of advertising and sales promotion for CBS Television Network.
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The use of graphics for overtly political purposes—cartoons, graffiti, poster art, flag design, etc.—is a centuries-old practice which thrives today in every part of the world. The Northern Irish murals are one such example. A more recent example is Shepard Fairey's 2008 U.S. presidential election Barack Obama "Hope" poster. It was first ...
"Choice, Not Chance" and "Modern Army Green" were both used as slogans to advertise for having the choice of job training, travel, and branch and to highlight the newly introduced Class A Uniform, respectively. Public announcements on broadcast television, and highway roadway signs advertised slogans during a time of a national draft of young ...
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Chéret developed a new lithographic technique that better suited the needs of advertisers: he added a lot more colour which, in conjunction with innovative typography, rendered the poster much more expressive. Chéret is said to have introduced sexuality in advertising or, at least, to have exploited the feminine image as an advertising ploy.
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