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Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. [1] Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts.
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
Cluster Criticism otherwise known as Cluster Analysis is a method utilized in rhetorical criticism.This form of analysis was made famous by Kenneth Burke in which a critic attempts to unearth the hidden motive behind a text by focusing on the structural relations and associative meanings between certain main ideas, concepts, subjects or actions presented in a text.
In 1997, Janis Edwards and Carol Winkler expanded the idea of the ideograph to include visual images as well as written words. [6] They argue images can act as “a Visual reference point that forms the basis of arguments about a variety of themes and subjects” that are used by both “ elites and non-elites” alike. [ 7 ]
In particular, the concept of identification can expand our vision of the realm of rhetoric as more than solely agonistic. To be sure, that is the way we have traditionally situated it: “Rhetoric,” writes Burke, “is par excellence the region of the Scramble, of insult and injury, bickering, squabbling, malice and the lie, cloaked malice and the subsidized lie. . . .
In this mode of inquiry, the rhetorical artifact is examined as a social response to a set of recurrent rhetorical exigencies rather than a collection of formal, generic elements. In the rhetorical tradition of genre criticism, Carolyn R. Miller's work on the socio-cultural approach to genre theory has been influential.
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Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]